A gamified app that helps unmotivated users complete tasks
‘Do it Meow’ is a gamified app designed to help users get
chores and other activites done, by being able to look after
their own digital cat through the points gained from each
completed task.
‘Do it Meow’ is a UI and UX based design, by making the
app solely based off of a specific User X. Research involving
journey mapping, interviews and observations conducted
helped define the design problem. After this research it
was concluded that this specific User struggled with mental
health issues which impacted their motivation to complete
tasks, taking a toll on their wellbeing and life experience.
User Experience design was then executed not only by this
focus on the specific user and research but also through the
definition of the problem and iterative testing process.
From discovering this problem in User X’s struggle with
motivation, the app tackles this issue through User X’s love
of cats. By incorporating cats in a gamified way, with a comic
book style, the aoo utilises the things that User X loves in
order to help motivate them to complete different tasks.
These tasks such as making your bed and running give the
user gems which they can use to decorate their cat, feed
it and provide it. To maximise the User’s motivation, they
are also given the ability to customise their cat to their own
liking.