Apparel to promote the uniqueness and inclusivity of the Queensland College of Art and DesignÂ
A t-shirt, lanyard and name tag designed for the staff of the Queensland College of Art and Design for their student open day. The QCAD has a range of different qualities, including a diverse creative community and studio-based learning.Â
To help promote the qualities of QCAD to potential students, to do this, I approached the design through the unique atrributes of QCAD, specifically through the inspiration of their physical campuses.Â
Through the abstract interpreations of the bougainvillaea flowers located at the Southbank campus; the incorporation of these natural elements demonstrates Griffith’s value in the environment and sustainability. While these flowers are purple in person, a light blue has been used instead in order to represent the Gold Coast campus. On top of this, Griffith red conjoins all these colours together, demonstrating QCAD’s unified community. The free-flowing, abstracted appearance of this design further demonstrates the inclusivity and openness of QCAD.